GTM Flywheel
15 battle-tested GTM skills from a $7M ARR agency managing 70+ campaigns. Cold email, ICP research, signal scoring, and sales intelligence.
About
GTM Flywheel is a collection of 15 AI-powered operational frameworks built from real campaign data at ColdIQ, a $7M ARR agency managing 70+ outbound campaigns. The skills are organized across 5 pillars — cold email, ICP research, signal scoring, campaign analytics, and sales intelligence — each containing 3 specialized skills that compound on each other to create a self-reinforcing GTM engine.
Skills Included
Cold Email
Copy Frameworks
Battle-tested cold email copy frameworks with templates for different buyer personas and industries
Sequence Architecture
Multi-step email sequence design with timing, follow-up logic, and channel mixing
Personalization Engine
Scalable personalization frameworks using company signals, triggers, and prospect research
ICP Research
Signal Scoring
Intent Signals
Intent signal identification and scoring from hiring, tech stack, funding, and web behavior data
Trigger Mapping
Map business events and triggers to outreach timing for higher reply rates
Lead Prioritization
Lead scoring and prioritization framework combining fit, intent, and engagement signals
Campaign Analytics
Performance Analysis
Campaign performance analysis with open rate, reply rate, and conversion benchmarks
Winning Copy Extraction
Extract and systematize winning email copy patterns from campaign performance data
Campaign Benchmarking
Benchmark campaigns against industry standards and historical performance baselines
Sales Intelligence
Transcript Analysis
Sales call transcript analysis to extract objections, buying signals, and competitive mentions
Objection Mining
Systematic objection extraction and response framework building from call recordings
Deal Patterns
Identify winning deal patterns from CRM data including cycle length, stakeholders, and triggers
Installation
git clone https://github.com/kenny589/gtm-flywheel.gitcd gtm-flywheel && claudeFrequently Asked Questions
Tags
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