GTM Skills Directory
MarketingApache-2.0

Anthropic Marketing Skills

Official Anthropic marketing plugin for Claude with content creation, campaign planning, brand voice, SEO audits, and analytics.

12 skills2 compatible agents
View on GitHubVisit Website

Author

Anthropic

Repository

anthropics/knowledge-work-plugins/tree/main/marketing

Website

claude.ai

Compatible Agents

Claude Code, Cowork

About

The official Anthropic marketing plugin from the knowledge-work-plugins repository provides 5 skills and 7 slash commands covering the full marketing workflow. Skills handle content creation, campaign planning, brand voice enforcement, competitive analysis, and performance analytics. Commands let you draft content, plan campaigns, review brand consistency, run SEO audits, build email sequences, and generate performance reports.

Skills Included

Content

content-creation

Content type templates, writing best practices by channel, SEO fundamentals, headline formulas, and CTA guidance

Strategy

campaign-planning

Campaign frameworks, channel selection, content calendar creation, budget allocation, and success metrics

Brand

brand-voice

Brand voice documentation, voice attributes, tone adaptation, style guide enforcement, and terminology management

Research

competitive-analysis

Competitive research methodology, messaging comparison, content gap analysis, positioning, and battlecard creation

Analytics

performance-analytics

Key metrics by channel, reporting templates, trend analysis, attribution modeling, and optimization frameworks

Commands

/draft-content

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies

/campaign-plan

Generate a full campaign brief with objectives, channels, content calendar, and success metrics

/brand-review

Review content against your brand voice, style guide, and messaging pillars

/competitive-brief

Research competitors and generate a positioning and messaging comparison

/performance-report

Build a marketing performance report with key metrics, trends, and optimization recommendations

/seo-audit

Run a comprehensive SEO audit with keyword research, on-page analysis, content gaps, and competitor comparison

/email-sequence

Design and draft multi-email sequences for nurture flows, onboarding, and drip campaigns

Installation

claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-plugins

Frequently Asked Questions

Tags

marketinganthropicofficialcontent-creationcampaign-planningbrand-voiceseoemail-marketinganalyticscompetitive-analysisclaude-codemcp

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