Corey Haines Marketing Skills

product-marketing-context

Central reference document for product positioning and ICP used by all other skills

page-cro

Optimize any marketing page for conversions with layout, copy, and UX improvements

signup-flow-cro

Enhance registration and account creation flows to reduce friction and increase signups

onboarding-cro

Improve post-signup user activation and time-to-value with guided onboarding flows

form-cro

Refine lead capture and contact forms to maximize completion rates

popup-cro

Create and optimize modals, overlays, and popups for lead capture and announcements

paywall-upgrade-cro

Design in-app upgrade screens and paywall flows that convert free users to paid

copywriting

Create marketing page copy with proven frameworks for headlines, body, and CTAs

copy-editing

Refine existing marketing content for clarity, persuasion, and brand voice consistency

cold-email

Develop B2B cold outreach email sequences with personalization and follow-up cadences

email-sequence

Build automated email flows for onboarding, nurture, re-engagement, and lifecycle campaigns

social-content

Craft social media content for LinkedIn, Twitter, and other platforms with scheduling strategy

seo-audit

Diagnose technical SEO issues with crawlability, indexability, and performance analysis

ai-seo

Optimize content for AI search engines and generative engine optimization

programmatic-seo

Generate SEO pages at scale from data sources with templates and internal linking

site-architecture

Map page hierarchy, navigation structure, and URL patterns for optimal crawling

competitor-alternatives

Build comparison and alternatives pages targeting competitor search intent

schema-markup

Implement JSON-LD structured data for rich results and enhanced search listings

paid-ads

Manage Google, Meta, and LinkedIn ad campaigns with targeting and budget optimization

ad-creative

Generate and iterate ad creative variations for testing across platforms

analytics-tracking

Configure event tracking, conversion goals, and analytics instrumentation

ab-test-setup

Design A/B test experiments with hypothesis, sample size, and statistical significance planning

churn-prevention

Reduce cancellations and recover failed payments with retention strategies and flows

free-tool-strategy

Plan and build free marketing tools that attract leads and build authority

referral-program

Build word-of-mouth and referral programs with incentive structures and tracking

marketing-ideas

Access 140 SaaS marketing concepts and tactical ideas organized by channel and stage

marketing-psychology

Apply behavioral science and psychology principles to marketing messaging and UX

launch-strategy

Plan product releases with pre-launch, launch day, and post-launch playbooks

pricing-strategy

Develop monetization approaches with pricing models, tiers, and packaging strategies

revops

Manage lead lifecycle, scoring, routing, and sales-marketing handoff processes

sales-enablement

Create sales collateral, pitch materials, and competitive battlecards for reps