GTM Strategist Skills
12 skills with 100 tasks following the GTM Strategist methodology by Maja Voje. Walk through four phases from strategy to scaling sales.
Author
Maja VojeRepository
GTM-Strategist/gtm-strategist-skillsCompatible Agents
Claude Code, Claude Cowork, Claude.ai
About
GTM Strategist Skills implements the complete GTM Strategist methodology by Maja Voje as 12 sequential AI skills with 100 structured tasks across four phases. Each skill builds on previous outputs saved to an outputs folder, creating a continuous chain from foundations and intelligence gathering through validation, product development, pricing, positioning, launch execution, and scaling your marketing and sales engine.
Skills Included
Phase 1: Strategy
GTM Foundations
11 tasks establishing your go-to-market foundation including market definition and initial hypotheses
Collecting Intelligence
9 tasks for market research, competitive analysis, and customer intelligence gathering
Validating Customers
7 tasks for customer discovery interviews, validation experiments, and ICP refinement
Phase 2: Build
Building Product
9 tasks for product development aligned with validated customer needs and market gaps
Setting Pricing
7 tasks for pricing strategy including model selection, competitive analysis, and willingness-to-pay research
Crafting Positioning
5 tasks for positioning statement development, messaging framework, and differentiation strategy
Phase 3: Launch
Preparing Launch Assets
6 tasks for creating launch materials including landing pages, email sequences, and press kits
Building Communication Engine
9 tasks for setting up content marketing, social channels, and community engagement systems
Executing Launch
7 tasks for launch day execution, channel coordination, and early traction measurement
Phase 4: Scale
Building GTM System
9 tasks for systematizing your GTM processes with repeatable playbooks and automation
Running Marketing
11 tasks for scaling marketing operations including paid acquisition, SEO, and content programs
Executing Sales
10 tasks for building and scaling your sales engine with outbound, inbound, and partner channels
Installation
git clone https://github.com/GTM-Strategist/gtm-strategist-skills.gitcd gtm-strategist-skills && claudeFrequently Asked Questions
Tags
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